A present day trend in website design is using one page web sites. Even as this fashion is hot and there may be a ton of industry buzz around it, you will no longer see these templates in our website portfolio or in our theme shop. I’m, and could be, strongly in opposition to the usage of them as they pass in opposition to my essential beliefs in web design.
DO YOU KNOW WHAT A ONE PAGE WEB SITE IS?
Huge deal right? Why this design fashion is famous, unsuspecting WordPress subject matter customers are happen a route that can harm them ultimately. And this is my trouble. Cool is fantastic; however it should now not impede shape or feature.
ONE WEB PAGE WEB SITES CAN DERAIL SEARCH ENGINE OPTIMIZATION EFFORTS
For ten years I’ve accompanied a one keyword (or maybe ) to one web page procedure for on-page search engine optimization. This works as it offers the search engines like Google and yahoo a bit of nice content material to healthy as much as a keyword or word. It permits me to create notable meta, construct hyperlinks into that web design page, share that web page, and building up the general relevance of that page all surrounding the key-word word. It works and it has served me and my customers well for a decade.
Now permit’s try to take that philosophy and convert it to the one web page website designing approach. The common web site (if optimized nicely) doesn’t have handiest one or keywords as a focal point. It likely has twenty or perhaps fifty or hundred. How in the world are you able to properly goal and optimize twenty or fifty key phrases with simplest one unmarried web page? You can’t.
If seo is important to the heath of your website and your web development company, I noticeably endorse you depart single page websites to the massive manufacturers like cadillac. They don’t need seo to continue to exist, but you do, so stay with era that is recognized to work.
ONE PAGE WEBSITES CAN CONFUSE CUSTOMERS
I frequently examine website visitors to infants – I love babies. Due to this affiliation, i try to make certain our website design are smooth to digest and clean to use. I use infants not to signify a lack of intelligence, however to highlight a short interest span.
Maximum website visitors are multi-tasking and they’re easily distracted, as is the case of my loved toddler. To hold visitors on a web development site, you need to make website content material and navigation clean. You can’t assume site visitors to assume through cute web design layout to get to wherein they want to go or to locate facts they need. If I must “discern out” the way to use your web site, your website isn’t worth my time. As with the toddler, I’m constantly multitasking so my attention span is brief.
Real websites encompass more than one pages designed around a users’ needs and the website design owner’s goals. Permit the vacationer pick their route primarily based on their desires after which present them with statistics created only for them. I name this character-primarily based navigation and content material presentation. We can do this with a more than one page website design, but we cannot without difficulty try this with a single web design page website.
In case designer and developer promoting to era web site visitors, then single page website might be simply the trick. In case you’re promoting to the average Joe, skip the trendy code and cross old faculty.
WEBSITE PROPRIETORS ARE RELIANT ON CODERS
If you couldn’t write the flowery code used to create these single web design page web sites, how can you edit it transferring ahead? Your template does it for you? Incredible. Now permit me ask you ways a whole lot flexibility your template offers in making adjustments to the presentation? In all likelihood little or no considering it would be tough to code the diverse scenarios.
Again i come again to large manufacturers like cadillac. They have got in-house coders and they have the body of workers to hold these complicated one page websites designing. The everyday small commercial enterprise owner does not.
YOU AREN’T GM AND YOU AREN’T PROMOTING CADILLAC’S IN MOROCCO
One of the articles i linked to above furnished cadillac for instance of a one web page website designing. I’ll admit that their morocco web site portal is pretty cool. While i own a gm automobile and I used to be born and bred in Michigan, this web design site annoyed me to no quit. Only a few businesses are gm and very few organizations can produce and preserve a web design site of this caliber. But the average consumer doesn’t understand it and they want to emulate the brand.
I’ve acquired emails from small commercial enterprise owners who need a search engine optimization pleasant web site this is additionally one web design page . They need to appear on the top of page one on Google for twenty has to have key phrases. And that they’d also love it to look much like brand xyz who is a publicly held web development company. These are all pleasant goals but they’re ones I cannot supply and the small business owner cannot manage to pay for to create or keep website designing with these types of requirements.
RECOGNIZE WHO YOU’RE AND WHAT YOU WANT
If you are a small web design company owner and you’re making plans a website redesign of your present website, consider to take a step returned and document who you are and what you actually need. Appearance beyond the design tendencies and cognizance on what honestly matters to you and your web site traveler